Archive

industry

“She served lemon Bundt cake, baked that morning, and poured strong coffee”.
– Kinfolk, Vol. 6, p58.

Specialty coffee is the minority in coffee. Well…, duh. Haha I know. But think of it like that, rather than seeing it as the “top of the pile”, and it feels a bit different.

All of a sudden we’re the silly ones. The ones that measure everything, and tweak everything, and slurp, and say it tastes like mandarin and cherry pie. But far from calling this silly, it’s amazing. It’s a world of passionate, driven people who know this product and its potential very well.

Coffee is a huge industry. We are a tiny part, but a great part.